That kind of reach means the brand shows up everywhere: on a trade show floor, on merch, flyers, and on internal presentations.
Rather than a single campaign, our relationship with Hartzell has become an ongoing one. We’re the design partner behind a running library of materials across their different programs and touchpoints, built so that a flyer produced this year still feels unmistakably related to a banner produced two years ago.
Trade show booth backdrops
Stickers
Apparel
Flyers
Colouring book
Magazine ads
PowerPoint templates
Pull-up banner
Playing cards
Logo Design
Microsoft Teams Backgrounds
Trade Show & Event Presence
Hartzell isn’t one product with one audience. It’s propellers, engine technology, and a global services network, each with its own flyers, pricing sheets, and event presence, plus internal tools that need to look just as considered as anything client-facing. Left alone, that breadth is exactly what causes a brand to fragment across dozens of different materials.
Hartzell Global Services needed its own visual identity within the broader Hartzell family, distinct from the everyday brand, but still clearly connected to it. We built a technical blueprint-style schematic pattern in Hartzell red specifically for that program. It now runs across HGS flyers, the pull-up banner, and presentation templates, so every piece of that specific service line reads as part of the same system.
Hartzell shows up at a wide range of airshows and industry conventions throughout the year, from Oshkosh to Sun ‘n Fun, and needs a booth presence that feels current without abandoning the look attendees already recognize. We built new backdrops and pop-up banners that match the visual language of their previous designs, while bringing in fresh imagery and layouts, so the booth stays recognizable year to year while still feeling new each time.
We’ve produced a variety of flyers for specific Hartzell products and pricing programs, along with reusable templates their in-house team can customize on their own as new needs come up, without having to come back to us for every small update. On the advertising side, we gave Hartzell’s existing magazine ads a visual refresh to keep them feeling current and hold audience attention in print.
Apparel gets worn long after an event ends, and stickers and playing cards get picked up specifically because they’re small and easy to take home, which makes all three some of the longest-lived brand touchpoints Hartzell has. When Hartzell launched their first merch booth at EAA AirVenture Oshkosh in 2026, we designed t-shirts with a striking graphic on the back rather than just a front logo, giving people a reason to actually want to wear them. We also created a colouring book, among other items, to serve a different audience entirely: kids at aviation events who aren’t a sales target yet, but who walk away having spent time with the Hartzell name in a way that isn’t a pitch.
A brand that looks sharp on a trade show floor but inconsistent in an internal deck or a Teams call undercuts itself the moment someone looks past the booth. PowerPoint templates keep every internal review and external pitch visually consistent regardless of who’s presenting, and branded Microsoft Teams backgrounds carry that same consistency into everyday video calls. It’s a small detail, but one that quietly does a lot of work keeping the brand feeling deliberate in even the bypassing moments.
Hartzell’s product and program lineup keeps growing, and each addition needs its own mark without looking bolted onto the family after the fact. The preheat logo was designed to slot naturally alongside Hartzell’s existing sub-brands, so the family reads as planned rather than patched together.
A flyer produced this year still reads as family with a banner produced two years ago.
Across every deliverable, Hartzell has a design system flexible enough to cover a diverse range of touchpoints without fragmenting into a dozen slightly different brands.
We continue to work with Hartzell as an ongoing design partner rather than a single project, producing new flyers, apparel, event materials, and internal tools as their programs grow, all built from the same system so the brand keeps reading as one company no matter where it shows up.
