Since November 2024, Avian
Creative has partnered with Freedom Air to build their entire marketing function from the ground up, from brand identity through to website, paid media, and social presence, acting as their complete marketing team.
Our role focuses on establishing a professional brand foundation, growing awareness across digital channels, and supporting the business through major milestones.
A growing audience shows the brand gaining real traction less than a year and a half after launch. Building this channel from zero shows the strength of the content and strategy driving growth, not an inherited audience.
A wider audience strengthens Freedom Air’s ability to reach new charter clients as they expand into new markets.
Everything needed to be built from zero: a visual identity, a website capable of generating leads, and social channels that could introduce the brand to a new audience. They needed a true marketing team, not just a vendor, to guide the brand through its early growth and into a multi region expansion.
When Freedom Air expanded into East Coast operations, we led the launch end to end, including press releases, media kits, website updates, and coordinated Meta and Google Ads campaigns.
As Freedom Air’s fleet continues to expand quickly, we continuously update their marketing materials, from the website and social content to brochures and other collateral, to keep pace with new aircraft and services.
A falling cost per conversion three months running shows the paid media strategy getting sharper, not just cheaper.
Meta lead campaigns tied directly to the website’s quote request integration turn ad spend into real charter inquiries.
Strong SEO growth alongside paid media means Freedom Air is building lasting, compounding visibility, not just renting it.
As Freedom Air’s fleet continues to expand quickly, we continuously update their marketing materials to keep pace, ensuring every new aircraft and service is reflected across their brand.
Freedom Air’s brand stands for something: modern, creative storytelling that keeps it from getting lost in a sea of look-alike competitors, where polish alone is table stakes.
Applied across the website, social channels, and printed collateral. Brand consistency supports stronger performance across every marketing channel, from organic social to paid ads.
A consistent identity builds trust with prospective charter clients.
$138.05 in May. $66.63 in June. $58.36 in July, our best result yet. Organic search visibility grew alongside it, with Google Search Console impressions climbing from 4,800 to 8,214 over the same stretch.
Storytelling humanizes a brand that started with no existing digital presence. Destination and lifestyle content helps a broader audience understand the appeal of private charter travel, while founder and team features build authenticity and trust in a brand new market.
Aircraft and fleet showcases, including the H130 helicopter
Fleet expansion and new aircraft announcements
East Coast expansion updates
Founder and team storytelling
Destination and lifestyle focused travel content
Avian Creative continues to operate as Freedom Air’s full marketing team, meeting quarterly with their leadership to plan ahead and supporting major milestones with coordinated PR, web, and paid media support.
