Case study

Air Bravo

Full-Service Marketing, Social & Advertising Partnership

Reporting period

February 2026 - August 2026

Based in

Thunder Bay, Ontario

the client

Air Bravo is a Northern Ontario aviation company based in Thunder Bay, marking 25 years in business in 2026, operating charter and cargo flights, air ambulance service, and aircraft maintenance across the region.

For 25 years, the business grew entirely on the strength of its service and the relationships it built with customers, without ever investing in marketing. With ambitious plans ahead, Air Bravo chose Avian Creative to build that marketing function from the ground up, starting with a refresh of their brand. Since January 2026, we have served as Air Bravo’s entire marketing team: leading that brand refresh, capturing original content on location with their team, managing social media, producing marketing materials, running Meta advertising campaigns, and preparing to lead design and development on a new website.

Audience Growth

Four channels all from a standing start.

Growth across four platforms at once shows the impact of a dedicated team managing every channel, rather than one platform getting attention while others are left behind.

Building this audience from a standing start shows there was real appetite for Air Bravo’s story all along, a company with 25 years of proof points just waiting to be shared.

Instagram

Followers
0

roughly doubling since the start of the year

FaceBook

Page Follows
0

with 7,108 new follows added over the period

Linkedin

Followers
0

372 net new followers added

tiktok

Launched from Zero
0

Audience Today

the Challenge

Air Bravo came to Avian Creative in January 2026 having never invested in marketing at all.

A genuine testament to 25 years of strong service and customer relationships carrying the business on their own. But with big plans on the horizon, they recognized that word of mouth alone wouldn’t carry them into their next chapter. They needed a partner who could refresh a 25 year old identity without losing what it stood for, a genuinely emotional decision for any established brand, and then build a full marketing program from scratch around it: content, social media, materials, and advertising, representing the full range of what the business does: charter, cargo, air ambulance, and aircraft maintenance and hiring.

What we do

The work, and what it actually delivered.

01. Brand Refresh

We led Air Bravo through a brand refresh: a subtle, modernizing update to their identity that respected the equity built over 25 years while giving the brand a more current look and feel.

02. Content Production & Capture

Content production is a core part of this partnership. We travel on location with Air Bravo's team on an ongoing basis, capturing original photo and video content: on the ground footage, aerial drone footage, and action camera footage with cockpit audio from inside the aircraft, giving every platform a steady stream of authentic, high quality content.

03. Social Media Management

We manage full content planning, production, posting, and reporting across Facebook, Instagram, LinkedIn, and TikTok.

04. Marketing Materials

We produce and maintain Air Bravo's ongoing marketing materials, keeping messaging and visuals consistent across the business's charter, cargo, air ambulance, and maintenance divisions.

05. Meta Advertising

We manage Meta ad campaigns across Facebook and Instagram supporting a mix of business goals: recruitment campaigns for AMEs and PCP paramedics, route awareness across Northern Ontario, and seasonal charter and cargo promotions, refining creative and targeting based on real performance data.

06. Conference & Trade Show Support

At the start of 2026, we prepared Air Bravo’s booth materials for industry conferences, giving their team professional, on brand materials to represent the business in person.

07. Website Design & Development (Upcoming)

As Air Bravo’s marketing team, we’re preparing to design and build a new website for the company, the next step in bringing every part of their marketing under one consistent program.

Reach & Visibility

Reach at this scale, on channels with no prior marketing history to build from, shows how far a genuinely strong reputation can travel once it has content and consistency behind it. Strong video performance on Facebook and TikTok points to short form aviation content resonating with AirBravo's audience.

Facebook Reach
0 M
Facebook Video Views
0 K
Instagram Reach
0 K
Instagram Views
0 M
LinkedIn Impressions
0 K
LinkedIn clicks
0
Tiktok Video views
0

Paid Advertising Performance

Meta Ads

February to August 2026

Clicks
0
Impressions
0 K
Average Cost Per Click
$ 0

Hiring AMEs

Standout Campaign

Clicks
0
Per Clicks
$ 0
click Through Rate
0 %

A recruitment campaign performing this efficiently shows Meta Ads working for more than just charter bookings, supporting Air Bravo’s hiring needs for AMEs and paramedics at a fraction of the cost of other campaigns.

Running charter awareness, cargo promotion, and hiring campaigns side by side shows the flexibility of a paid media program built around all of a business’s goals, not just one.

A low overall average cost per click across nine campaigns shows the ad account is well optimized, not reliant on one standout campaign to bring the average down.

The work itself

Shot on location, from the ground and the air.

Original footage, especially cockpit audio and in-flight drone shots, gives Air Bravo’s content a level of authenticity that stock or borrowed imagery can’t match.

Team and behind the scenes features put a face to the people behind Air Bravo’s reputation, building trust alongside the aircraft content.

Strengthened Brand Identity

A Modernized Brand Built on 25 Years of Trust

Air Bravo’s brand refresh gave the company a cleaner, more modern look, a subtle evolution rather than a dramatic overhaul, now applied consistently across social media, marketing materials, and advertising for every part of the business: charter and cargo flights, the SkyCourier and PC-12 fleet, air ambulance service, and aircraft maintenance and hiring

Rebranding a company with 25 years of history is an emotional decision. A light touch update let Air Bravo modernize without losing the recognition and equity built over decades.

One team managing every channel means charter clients, cargo customers, and job candidates all see the same consistent, refreshed presentation of the brand.

A modernized identity, backed by an active marketing presence, signals to customers and job candidates alike that Air Bravo is investing in its future.

Strategic Storytelling

What we tell and why it works.

Original content, shot on location with Air Bravo’s own team, drives the storytelling: on the ground footage, aerial drone shots, and action camera footage with cockpit audio pulled straight from the flight deck.

Air ambulance service spotlights

Team features

Behind the scenes content

Aircraft capabilities

Fleet features and cargo operations

Destination and seasonal content

Recruitment content for AMEs and PCP paramedics

Where we are today

Today, Air Bravo has a modernized brand and a marketing presence across four platforms that didn't exist a year ago.

Since the very start of the partnership, when we led their brand refresh and prepared their booth materials for early 2026 conference season, Avian Creative has operated as Air Bravo’s complete marketing team, regularly traveling on location to capture original content with their team, from aerial drone footage to cockpit audio, while managing social media, marketing materials, and paid advertising.

We’re preparing to take on design and development of a new website next. As Air Bravo moves ahead with big plans for growth, we’re proud to be the team building the marketing foundation to support it.

"We had a great experience working with Avian Creative. Their team was professional, responsive, and easy to work with from start to finish. They took the time to understand our vision and delivered high-quality work that exceeded our expectations. Communication was excellent throughout the process, and the final result was exactly what we were looking for. We highly recommend Avian Creative to anyone looking for a creative, reliable, and talented team!"
Cale Proteau
Air Bravo