Sure, we use the standard social media management tools like Adobe, Canva, ChatGPT, Slack, and HeyOrca, they’re essential to how we design, communicate, and schedule content across our clients’ platforms. But there’s a whole other layer of lesser-known apps working behind the scenes to keep our day-to-day running smoothly.
These are the tools that make our jobs easier, save us time, and help us stay creative and organized while managing multiple brands. If you’re a social media manager, marketer, or small business owner, these might be game-changers for you too.
The Digital Brain of Our Business
We’ve tried just about every project management platform out there, but we always come back to Notion. It’s easy to navigate, assign tasks, and customize with fun emojis and layouts. Every client we work with gets their own section where we break down weekly and monthly tasks, campaigns, and deliverables.
Beyond client work, we also use Notion to house everything internal from our time-off policy and learning and development program to our company holidays. As far as social media management tools go, this one’s at the core of our workflow.
No More Missed Details
This tool is a lifesaver during client meetings. Notetaker.ai joins our Google Meet calls and automatically creates transcripts so we don’t miss a thing. We always send a follow-up after each meeting, and this tool helps us deliver accurate recaps without having to scribble notes mid-conversation.
It also saves us from having to ask clients to repeat themselves. We can go back and reference any detail whenever we need it. For teams juggling multiple accounts and meetings, this is one of those social media management tools that boosts productivity without much effort.
Photo Sorting Made Easy
When we’re shooting content for our clients, we walk away with hundreds, sometimes thousands, of images. While we still review each one ourselves, ImagenAI helps us sort through the bulk by identifying the strongest images quickly.
It doesn’t replace the creative eye, but it absolutely makes our editing workflow faster and more manageable. If you’re working with visual-heavy brands, this is one of those social media management tools that quietly saves hours behind the scenes.
Turning Video into Content
Many of our clients send us video content that needs to be repurposed for social media, blogs, or captions. Instead of manually writing out what’s said word-for-word (hello, time suck), we use TurboScribe to quickly generate a full transcript of the video.
From there, we can pull key quotes, write compelling captions, or turn clips into short-form posts without having to rewatch anything. It’s the kind of social media management tool that makes content repurposing actually manageable.
Our Everyday Lifesaver
We know, Grammarly isn’t exactly a secret tool. But it deserves a spot on this list because we genuinely use it every single day. Whether we’re writing Instagram captions, emails, or blog posts like this one, Grammarly helps us catch grammar issues, spelling errors, and even awkward phrasing.
It’s installed on all our computers by default because even the best copywriters miss things now and then. It ensures we’re putting our best work out there.
Why Social Media Management Tools Matter
Social media moves fast, and these tools help us move with it without sacrificing quality or creativity. They’re not flashy, but they’re essential to how we work smarter, not harder.
If you’re building your own content workflow or looking for ways to improve your day-to-day processes, we highly recommend giving these a try. These social media management tools might just become your secret weapons, too.
